Analysis of a Music Video

I'm going to analyse "I'm Yours" by Jason Mraz. The genre of this song is pop/folk. The conventions of this genre can either be a male/female artist representing the song but with pop/folk genre, male gender tends to represent the song. The characters of this genre often wear informal clothes. This genre tends to be a upbeat and 'happy' song. This song follows the conventions of this genre since the artist is wearing informal clothing but the clothing of this character is very basic which can contrast to what other artists wear which is bright colours and different styles of clothing. The song is a 'happy' song setting the listener in a positive mood.

This song doesn't really contain a narrative; there's no 'story' in the song. The footage of this music video shows the artists on a plane, flying to a small city located near a beach. A majority of this footage of the artists in different locations, with different people doing different things.


"My breath fogged up the glass, so I drew a new face a laughed". This image shows the artist next to a window, wiping the condensation off. Another lyric is "We're just one big family" and as he's says this line, the visual shows the artist with a bunch of other people which could be his friends or locals that he's met whilst he was travelling.

The editing represents the song since the editing is very slow paced and not very frequent, which it suitable for the song since the song is very slow paced and relaxing.


The character in this music very seems to be extremely happy; the expression on seems to be very positive, make this suitable for the song. There is no iconography or record label mentioned in this video which again can be usual since a majority of music videos tend to have a icon or mention the record label, either before or at the end of the music video. The main focus what on the artist; although there was plenty of other character, they all was looking towards him, putting the focus on the artist.

The music video:

Analysis of a Music Video

I'm going to analyse a music video by called Spanish Sahara by Foals. The genre of thing song alternative. The conventions of this genre tends to be a male artists representing the song. The characters within this genre tends to wear smart/causal clothes. The setting of this genre can vary, depending on the song and how it's represented. This song follow the conventions of this genre since there is a male artist representing the song and he's dressed in smart/casual clothing.

Narrative:

The performance of this song is the artist lip syncing and the footage of the artist. The concept of this music video involves the artist in an cold environment dragging around a bag with him with an unknown object side. The artists drags the object to an area loaded with logs. He then sets the logs with the object on fire.


The editing in this music videos fit the beat of the song. The beat of these songs is very slow and the editing is very slow paced. When the best gradually starts to get faster, so does the pace of the editing.



The first line in this song is "So I walk into the haze". The song actually start with this image. The first image is an establishing shot, showing the setting of the music video and it represents the first line of the song.Repetition of the lines "Forget the horror here. It's future rust and it's future dust" in the song is represented through the fire in a metaphorical form.


The character in this music video appears to be very serious and gives very little expression. This visual presenting the song appears to be serious. No iconography or record company was shown during this music which is unusual since a majority of music video shows the production company.

There is only was person shown, meaning that all the focus is on him and what he's doing.

The music video:

Andrew Goodwin's Theory

Andrew Goodwin theory of analysing a music video:

- A relationship between the lyrics and the visual; the visual either presenting or contradicting the      lyrics.

 - A relationship with the music and the visual; the visual either presenting or contradicting the music.

  - Representation of iconography and genre style

 - There is a frequent notion of looking

- Intertexual Reference

 - The demand of record label.

Conventions of a Music Video