Analysis of Music Video

I'm going to analyse 'Let you go' by Chase and Status. The genre of this song is electronic. The characteristics of this genre tends to be characters in informal clothing, which is usual bright. Electronic music videos are stereo-typically set at night time. The song follows the typical conventions of electronic genre since this music video is semi based on night, following the life of the character. The character is dressed in formal clothing, which breaks the stereotype of characters wearing informal clothing.

The narrative of this song is based on the show 'The Jeremy Kyle Show'. The content shows the presenter hosting the show, talking down to contestants on the decisions they have made. The video then moves on to the personal life of the presenter. The presenter is performing many forms of 'negative activities' such as drinking, affairs and drugs; based on the events, it shows the presenter being a hypocrite.

The pace of this song is very fast; there are many edits, making the music video follow the typical conventions of the genre. The music video does match the music as the beats was in timing with edits.
There a majority of edits including straight cut as well as jump cut as well as a mix of camera movement and shots including tracking and close up; this being the frequent notion of looking, demonstrating to the viewer that he's main character. The collaboration of edits, camera shots and movements creates an emphasis on how crazy his life is.

This music video does preview the record label at the end on the song which is '2010 Mercury Records Ltd'. I could not detect any visuals which match the lyrics. The music video does contain a narrative but that narrative fits more to the purpose rather than the spoken lyrics.

The music video: