We have identified what our target audience likes in terms of music videos through our questionnaire. We can gain a better understanding of what our target audience likes and what they are into to develop our idea for a music video, to make it appeal to them ever more.
Our target audience is for people between the age of 16-25, both male and female. Our target audience won't apply to a niche audience as this song covers more than one genre, so it will appeal towards more audiences yet it's still may not appeal to everyone within this age group - for example someone who would class themselves as a gothic may not appeal to this song they would prefer most heavy hard metal rock (stereotypically speaking) rather than alternative rock.
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