First Scene Filmed

We have filmed our first scene, which did seem quite successful as we managed to collect the footage we needed. The scene we filmed was inn the drama studio filming one of the dancers. The only only equipment we needed was the camera, lights and tripod. The camera and lights we provided ourselves but we borrowed the tripod from the school, which they needed back before 16:00, giving us a 45 minute time limit. The only issue we had when filming was going over that time limit about 30 minutes extra as we needed to secure we filmed everything we required. Fortunately, we spoke to the IT department as agreed we could use it for extra time so serious problems occurred.

Costume/ Filming 1

We are going to to start filming shortly for the dance scene which requires only 1 character.
This character will be wearing dark to black clothing including shoes and dancing in a dark setting with lights. We have asked the person to wear something similar to the following:

Settings

We discussed the settings required for filming and established that we will be filming in the following settings:

The field and path way next to the school can be used to film the following scenes:

•  Walking along the field
• Friends in a circle

This setting is one of the most vital setting since a majority of our scenes will be filmed in this setting; plus this setting is the most easiest to access to. 

We will also need to the schools drama studio to film the dance scene. We will need to ask head of drama, Miss Wallace, if we can use it after school and then arrange a time for filming. We will only need to the drama studio for one scene.

Storyboard

We have filmed all our scenes however we didn't make a storyboard for the music video. We based our filming on the key ideas and our main influenced and created a storyboard after the filming so we could structure the video and decided where the scenes would be placed. We attempted to structure it through each second by replaying the part of scene we wanted to the timing of the song so we had to record each second of the scene we needed.

Artist Research

Profile 

The artist for our chosen song is Imagine Dragons. Imagine Dragons is an alternative rock band based in Las Vegas. After the release of their studio album 'Night Visions' September 2012, which made number 2 of the Billboard 200 chart, the band became more notable in the media eye and embarked on a world tour. The Billboard company ranked  Imagine Dragons first for rock rankings in 2013, naming them 'the breakthrough band of 2013'. The band Dan Reynolds known as the vocalist, Wayne Sermon who si the guitarist, Ben McKee who is bassist and Denial Platzma who is the drummer.

Imagine Dragons producer was Alex da Kid who recorded their first label release at Westlake Recording Studios in California. The band released 'it's Time' which reached 15 on Billboard Hot 100 and also held the record for the longest run single of 2012 on the 2012 Alternative Top 10 Charts.  The band recorded Night Visions in 2012 inside Palms Casino Resort, the day after Labor Day. The album reached number two on Billboard 200 within the first week which sold over 83,000 copies in addition to reaching number one on thr Billboard Alternative and Rock Album chart as well as the top ten in several countries including The Netherlands, Norway and Germany.

Radioactive 

Mis en Scene 

The band are all dressed in dark clothing, which appears to be t shirts and jeans. This present the genre of their music which is rock with a pop element. The other character who are betting also are also in t shirt, jeans and hats yet the colour is slightly more colourful and brighter than the band which distinguishes them as a crowd. The main character is that crowd would be the character which could be considered the 'boss' who is dressed in a formal white suit. This demonstrates the difference between himself and the band, that they're on different side. Props used was money in the crowd, throwing in down into the arena demonstrating they're betting. The main prop for the boss was the cigarette; his hair was pushed back; he looked very slick through the stereotypical conventions, causing the audience to perceive his as a the 'bad guy'.

Camera Shots/Angles/Movements 

One main camera shot used was close ups and and extreme close ups on certain props. For example, at the start there was the close up on the bright flower in contrast to the grey background. It could be argued that the representation is a foreshadow of the narrative; the video will contain  a protagonist and antagonist and how the two characters will conflict. In addition, there are also plenty of medium shots which capture the the front on the band and the character, making it clear what the characters are doing. Tracking is a common camera movement in the music video; for example the scene where the camera was tracing upwards towards the character which gives a more edgy feels towards the fight. This allows the audience to track what the characters are doing and gives full view. High and Low angle are also used which helps establish the characters status. For example, a low angle is sued to view the 'boss' and the characters which are betting the money away. However, within the teddy like characters, a high angle is used which shows the audience looking down during the fights which establishes a hierarchy between the two groups.

Editing 

The main editing technique used ins straight cut, which keeps the video clear and more easily focused. The pace however is very fast. The pace increases specifically during the fight and during the turn back, creating tension in the narrative.  This demonstrates to the audience how quickly the hierarchy changes.

Genre Analysis

The genre for our chosen song is pop.

Definition

Pop rock is a sub genre of rock genre. Pop rock tends to use a pop conventions that is typically guitar based rock, which is why the genre is considered to be less authentic than rock music. Pop Rock is a collaboration of both rock and pop, which has been considered complete opposites by critics.Pop has known to be cynical and commercial in contrast to rock which is less commercial and more authentic.Pop rock has been represented through several artists including Imagine Dragons and Capital Cities .

Conventions 

The most common conventions for  is that the content usually contains a narrative and scene of the band, flicking between the two scenes. This will usually contain plenty of cut away and straight cuts to keep the video and clear and straightforward to the audience. The narrative in the video has often matches lyrics to the content, which is will then be followed by a scene which is irrelevant to the lyrics and narrative. The purpose of this may be to make the video more appealing;  ; having a match of different scenes will keep the video interesting. The clothing the band wear is usually ‘fashionable’ without revealing.  Pop which contains elements of rock, also known as pop rock, is more colourful and interesting in comparison to general rock which is more dark and heavy. The setting will usually be in high key lightening in addition to a variety of prop to fit the narrative.

Analysis of Kate Nash/ Foundations 

Kate Nash/ Foundations follows the stereotypical conventions of the genre to a certain extent - for example the audience is presented with a mixed dose of visuals that match the lyrics and then scenes which are irrelevant to the song. The difference in comparison to the stereotypical conventions is that the song is based on visuals matching lyrics and irrelevant scenes; the video is narrative based. The artists is presented in vintage style floral dresses in addition to filming all scene in high key lightening,  keeping the video bright form and in a positive light to fit the conventions of the genre.

The first line of the chorus: "finger tips are holding onto the cracks in our foundation, I know I should let go" is presented through as the artist is holding her fingertips onto her partners hands and slowly lets go to demonstrate the cracks in their relation and that she is letting go. The artist and the other character presenting her partner are not shown in the scene, just a close up of both their hands which really pay attention to the symbolic message the video is trying to present. Also, the first line of the second first "you say I should eat so many lemons" is presented when the artists is eating lemons, demonstrating the relation between the lyrics and the visual. The scene is presented through a medium shot, of the artist sitting down next to large bowls of lemons. The quantitative of the amount of lemons she's eating
shows a comical aspect in the video as it shows that she's mimicking his quote.

There are a lot of scenes showing objects which are complete opposites; this being symbolic to show that the artist and her partner are complete opposite. The different object are then drawn away from each other, showing that the couple are going their separate ways. For example, a scene shows a white and a blue sock intertwined with each other, shortly followed by another scene showing  the objects separating. Likewise with the breakfast trays, the scene shows the partner tray full on a traditional English breakfast then then artist tray full of more healthier options, followed by the scene where she draws a unhappy face.