Artist Research

Profile 

The artist for our chosen song is Imagine Dragons. Imagine Dragons is an alternative rock band based in Las Vegas. After the release of their studio album 'Night Visions' September 2012, which made number 2 of the Billboard 200 chart, the band became more notable in the media eye and embarked on a world tour. The Billboard company ranked  Imagine Dragons first for rock rankings in 2013, naming them 'the breakthrough band of 2013'. The band Dan Reynolds known as the vocalist, Wayne Sermon who si the guitarist, Ben McKee who is bassist and Denial Platzma who is the drummer.

Imagine Dragons producer was Alex da Kid who recorded their first label release at Westlake Recording Studios in California. The band released 'it's Time' which reached 15 on Billboard Hot 100 and also held the record for the longest run single of 2012 on the 2012 Alternative Top 10 Charts.  The band recorded Night Visions in 2012 inside Palms Casino Resort, the day after Labor Day. The album reached number two on Billboard 200 within the first week which sold over 83,000 copies in addition to reaching number one on thr Billboard Alternative and Rock Album chart as well as the top ten in several countries including The Netherlands, Norway and Germany.

Radioactive 

Mis en Scene 

The band are all dressed in dark clothing, which appears to be t shirts and jeans. This present the genre of their music which is rock with a pop element. The other character who are betting also are also in t shirt, jeans and hats yet the colour is slightly more colourful and brighter than the band which distinguishes them as a crowd. The main character is that crowd would be the character which could be considered the 'boss' who is dressed in a formal white suit. This demonstrates the difference between himself and the band, that they're on different side. Props used was money in the crowd, throwing in down into the arena demonstrating they're betting. The main prop for the boss was the cigarette; his hair was pushed back; he looked very slick through the stereotypical conventions, causing the audience to perceive his as a the 'bad guy'.

Camera Shots/Angles/Movements 

One main camera shot used was close ups and and extreme close ups on certain props. For example, at the start there was the close up on the bright flower in contrast to the grey background. It could be argued that the representation is a foreshadow of the narrative; the video will contain  a protagonist and antagonist and how the two characters will conflict. In addition, there are also plenty of medium shots which capture the the front on the band and the character, making it clear what the characters are doing. Tracking is a common camera movement in the music video; for example the scene where the camera was tracing upwards towards the character which gives a more edgy feels towards the fight. This allows the audience to track what the characters are doing and gives full view. High and Low angle are also used which helps establish the characters status. For example, a low angle is sued to view the 'boss' and the characters which are betting the money away. However, within the teddy like characters, a high angle is used which shows the audience looking down during the fights which establishes a hierarchy between the two groups.

Editing 

The main editing technique used ins straight cut, which keeps the video clear and more easily focused. The pace however is very fast. The pace increases specifically during the fight and during the turn back, creating tension in the narrative.  This demonstrates to the audience how quickly the hierarchy changes.